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Articles
- How to Work Effectively with a Recruiter
- Looking at Law Firm Marketing Departments in 2007
This article discusses some of the new trends in law firm marketing including structural shifts in departments that are yeilding new job functions. Reprinted with permission of American Lawyer Media Newsletters, Marketing the Law Firm, August 2007.
- Employer Brand: The Most Important Brand of All
We are pleased to have a strategic Alliance with Seldon Gill, an Australian based professional services recruiting firm. In this article, Graham Seldon, Director of Seldon Gill, addresses ways in which a firm can enhance it's employer brand in order to attract the best candidates. Reprinted with permission of American Lawyer Media Newsletters, Marketing the Law Firm, June 2007.
- The Hunt for Marketing Talent
In this extremely tight market, firms and candidates must carefully position themselves to find the best fit. In this article, we explore strategies and options firms must consider while searching for talent, as well as positioning tactics that candidates can take to attract their targeted firms. Reprinted with permission of American Lawyer Media Newsletters, Marketing the Law Firm, April 2007.
- Making the 'Right' Next Move or Hire
When making a job change or a new hire, expectations between firms and candidates should be set from the beginning. In this article, we explore what firms and candidates are looking for in Marketing Director positions. Reprinted with permission of American Lawyer Media Newsletters, Marketing the Law Firm, February 2007.
- Thinking of Breaking in to Legal Marketing? Read this!
Having interviewed nearly 1000 candidates in the past two years and analyzed which of those had the greatest response from law firms, we have gathered some theories which may be helpful to someone who is looking to pursue a career in law firm marketing.
- Networking for Women Lawyers
Over the past few years, we have seen a rise in the number of law firms requesting us to present networking programs that are geared specifically toward women. What has sparked this commitment to teaching women how to build and expand their networks? Reprinted from Strategies: The Journal of Legal Marketing. Permission granted by Legal Marketing Association. Glenview,IL.
- Structuring and Leading a Marketing Department
Reprinted from Strategies: The Journal of Legal Marketing, May-June, 2005. Permission granted by Legal Marketing Association. Glenview,IL.
- The 'Best Of' Women in Law Programs
Reprinted with permission of American Lawyer Media Law Journal Newsletters, Marketing The Law Firm, July/August 2004.
- From the Front Line - Perspectives on Leadership
How would you describe your leadership style? Did you have leadership role models? What do law firms expect of their marketing leadership? Six leaders in law firm marketing shared with us their responses to those questions. We hope their thoughts on leadership will help you improve your leadership skills.
Reprinted from Strategies: The Journal of Legal Marketing, April, 2005. Permission granted by Legal Marketing Association. Glenview,IL.
- The 'Best of' Law Firm Leaders in Marketing
Reprinted with permission of American Lawyer Media Law Journal Newsletters, Marketing The Law Firm, November 2004.
- How to Get Your Attorneys to Build Client Relationships
Most attorneys are much more comfortable spending time mastering legal knowledge and acquiring legal skills than they are developing and nurturing professional relationships. An understanding Marketing Director can make this transition into Networking a positive experience.
- 10 Do's & Dont's for Interview Success
"10 Do's & Dont's for Interview Success" and "Real Examples of What Lost a Candidate "THE" Job".
Displaying articles 1 - 13 of 13.
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