Wisnik uses its vast network, gained over the past 13 years in its business and more than 20 years in the legal industry, to canvass the market for qualified candidates.
Complementary Consultation to identify your specific needs.
Candidate Screening:
We meet with every candidate in person* and provide the client with a detailed profile of their background, compensation history and requested salary.
*In the event a candidate of interest is not located in New York or Washington, DC, we will conduct an initial phone interview and, if they are qualified, we will make arrangements to meet with them in person.
Timeline:
It is our policy to keep our clients well-informed throughout the process. Our goal will be to have an initial list of candidates, complete with qualifying comments, for review within one to three weeks of engagement.
Placement:
We play an active role in scheduling interviews, conveying feedback, and negotiating an offer.
Commonly Asked Questions Regarding Law Firm Marketing:
Q: Why are law firms building marketing departments?
Growth in law firm marketing parallels the changing business landscape - firms are merging, consolidating, going global. Law firms have become much more sophisticated about marketing. In the early days, an associate who got tired of practicing law or a legal secretary took on the marketing function. Marketing used to be taking your client on golf outings and three-martini lunches. That isn't enough anymore. Law firms have grown up. They are accepting the fact that lawyers (who have traditionally run the business of a law firm) went to law school - not business school. Law firm management is recognizing that today's law firm must sell an intangible (intellectual capital of its lawyers) and, to be successful in doing so, requires experts who have been trained in marketing.
Q: What are the marketing professionals doing?
A successful firm is using the skills of marketing professionals to help them grow its client base and raise its profile. Law firms are engaging in practices from other industries - competitive intelligence, client research, knowledge management and branding. Specifically, many firms have created new positions for professionals who specialize in public/media relations, who have advanced degrees in business to perform qualitative and quantitative analysis, professional writers for proposals, and graphic designers who work in-house to produce customized collateral materials.
Q: Where are the marketing professionals coming from?
The demand for marketing expertise has created a real shortage of professionals. Firms are all competing for the same small pool of talent - so you see more and more marketing people from other industries breaking into law firms. Specifically, those who have made the successful transition include professionals from accounting, management consulting and institutional financial services firms.
Q: What is the return on investment for hiring marketing professionals?
At the end of the day, a quality marketing professional pays their own salary. Their job is to learn the business of the firm's clients and present the lawyers with ideas and strategies for achieving new business goals. This allows the lawyers to attend to the business of lawyering which is, after all, what their clients are paying them for!